Most companies with revenues of $250M or more will use some sort of applicant tracking system, most of which have automated resume search and scoring capabilities. Just like doing a Google search for something is expected to return results that most closely match your request, these tracking systems search through submitted resumes looking for pre-determined words and phrases.
So how do you go about optimizing your resume for these search tools? Here are some suggestions:
- Identify Key Words/Phrases
The job descriptions for the positions of interest are loaded with the employer’s desired skills and traits for that specific position. These are almost certainly scored by the automated search tool. Any words and phrases that seem to appear in a majority of the postings you’re applying for should be embedded into your standard resume. But don’t stop there, consider creating custom resumes for postings that happen to use some unique words/phrases, especially if they are used multiple times in the posting. Also keep an eye out for industry-specific terms, buzz words and required or desired certifications.
- Natural Use
Remember that after hopefully scoring high enough through the automated search process, your resume will land on a human’s desk. As you weave in the desired words/phrases, make sure to do so naturally. In other words, the narrative should seem logical to the reader and not obvious that a bunch of desired words were jammed in.
- Skills Summary Section
If you decide to incorporate a skills summary section (see related post), this is a great place to work in the desired key words and phrases, especially those specifically related to skills and certifications (rather than leadership or personality traits).
- Fonts, Formatting and Special Characters
Be careful not to go too crazy with fonts, formatting and special characters because they can throw off the automated search tools. Stick with the standard set of fonts, don’t incorporate borders/boxes/images and where you have bulleted entries use standard bullets (rather than some fancy graphic).